Consumer & Retail


Aurum is the largest prestige and luxury jewellery and watch retailer in the UK

December 2015
Investment Date

Business Overview

  • Aurum is a leading UK watch and jewellery retailer with an emphasis on the premium segment
  • Aurum has a strong portfolio of brands including iconic names such as Goldsmiths, Watches of Switzerland and Mappin & Webb
  • It operates over 135 stores across the UK and has a significant online presence including the Watchshop and Watch Hut brands
  • UK’s largest distributor for a number of the world’s most prestigious watch and jewellery brands including Rolex, Cartier & Breitling


Investment Thesis

  • Leading position in an attractive market segment
  • Diversified product offering, customer profile and distribution channels
  • Long-standing, strategic relationships with leading watch and jewellery brands
  • Resilient business model with strong cash flow generation
  • Solid asset coverage supported by value-preserving inventory



  • Lead arranger of transaction which was executed as a small club deal
  • Significant experience in luxury sector from previous investments