Private Sport Shop

Sector: Online Retail

One of Europe’s leading independent online retailer of sports goods

Business Overview

  • Founded in 2011, Private Sport Shop is one of Europe’s leading independent online retailer of sports goods
  • Today, the company serves a community of 8 million members, establishing it as the market leader in France. Private Sport Shop continues to develop its international footprint, with pan-European expansion across Spain and Italy
  • Private Sport Shop partners with over 2,700 brand partners
  • The company uniquely positions itself by focusing on technical sportswear and equipment from medium to small sports brands

Investment Thesis

  • Established position as a market leader in France
  • Strong underlying market fundamentals with positive growth in the e-commerce sector and online flash sales industry
  • Benefit of Permira industry insight during the due diligence process; Schustermann & Borenstein,  a Permira VI portfolio company, operates a similar business model in the DACH region
  • Unique proposition focused on premium technical sportswear and equipment
  • High proportion of recurring revenues; Large majority of revenues generated from existing registered members
  • Discounted price point provides differentiation to traditional online sports retailers