Simplify

Sector: Conveyancing Services

Simplify was created in March 2019 by the combination of two of the largest players in the UK conveyancing industry – The Simplify Group and My Home Move

United Kingdom

Business Overview

  • Simplify was created in March 2019 by the combination of two of the largest players in the UK conveyancing industry – The Simplify Group and My Home Move
  • Simplify is the UK’s largest conveyancing business, with leading positions in both the traditional market and the fast-growing online market
  • The business combines innovative technology, scale and leading service levels in the industry. In recent years, Simplify has been continuously expanding its operations and gaining market
  • Simplify’s businesses are growing fast, and significant further investment is planned in operations, technology and building further capacity to further accelerate growth and provide high quality services to the UK property market

Investment Thesis

  • Established market leader and dominant player in the online estate agent market
  • Well-positioned with significant scope to grow both organically and through acquisitions
  • Significant investment in technological capabilities to capitalise on operational automation and effectively scale the business
  • Flexible business model, with ability to refer cases out depending on market conditions
  • Two experienced owners with strong sector expertise and a highly capable management team